#IB Specific Issues in International Marketing Class – Berner Is Back

Fakultät International Business – Alles für Ihren Erfolg


On March 21, 2016 Ms. Lilia Dreschner, Berner Germany (www.berner.de), and Mr. Gunnar Merbach, Berner Group Holding (www.berner-group.com) visited our campus to kick-off this semester’s Berner in-class project. The class is run jointly by Prof. Bergemann and Berner management.

Three teams of students are now working on an extremely challenging subject in the area of telematics. Telematics refers to the transfer of information using telecommunications with no human interaction involved. It is based on the use of wireless devices to transmit data in real time back to an organization. Typically, it is used in the context of automobiles, whereby “black boxes” collect and transmit data on vehicle use, maintenance requirements or automotive servicing. Currently, it is also used to feed time-clocks/attendance recorders.


In May, Berner management will be with us again in Heilbronn and we will take the project to the next level. In the meantime, the students will visit the impressive Berner premises in Künzelsau.

Final project presentations in front of Berner management will take place in June 2016.


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